G2 Vendor Directory

Brand Analytics vs. Semrush

A side-by-side comparison based on G2 review data.

MetricBrand Analytics

by PalitrumLab

Semrush

by Adobe

Overall rating4.94.4
Review count284,293
Ease of use9.68.5
Ease of setup9.98.8
Quality of support9.98.7
Meets requirements9.58.9
NPS10064.381271
Small Business35.7%64.4%
Mid-Market32.1%29.1%
Enterprise32.1%6.5%
Total page views6413,335
Total LLM citations261122,903

Brand Analytics

Brand Analytics is a Social Media Monitoring and Analysis System. - Data acquisition from all sources, namely social networking sites, video hostings, map services, public channels and messenger chats, review websites, forums, blogs, marketplaces, online media, newspapers, magazines and federal channels. - All types of messages and data: message text, recognized picture texts, video transcripts, check-ins, stories.

Pros

    Semrush

    Semrush, an Adobe Company, is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. Used by over 28 million users globally – from scaling startups to the Fortune 500 – Semrush provides the competitive intelligence needed to win visibility in an evolving digital landscape.

    Pros

    • Features
    • Ease of Use
    • Keyword Research
    • Helpful
    • SEO Optimization
    • SEO Tools