G2 Vendor Directory

Branch vs. Adjust

A side-by-side comparison based on G2 review data.

MetricBranch

by Branch

Adjust

by adjust.com

Overall rating4.34.7
Review count464802
Ease of use8.69.2
Ease of setup8.39.0
Quality of support8.49.3
Meets requirements8.79.1
NPS56.44444479.542567
Small Business41.5%40.2%
Mid-Market33.7%48.3%
Enterprise24.8%11.5%
Total page views1,0092,725
Total LLM citations11,40014,843

Branch

Branch provides reliable deep linking and attribution for every paid, owned, and earned marketing channel. Trusted to maximize the value of their evolving digital strategies, world-class brands like Instacart, Western Union, NBCUniversal, ZocDoc and Sephora rely on Branch to acquire users, retain customers and drive more conversions. Increase team efficiency with Branch. Easily deploy and scale deep linking and campaign measurement across all marketing channels. Deliver better experiences with Branch.

Pros

  • Ease of Use
  • Easy Integrations
  • Tracking Capabilities
  • Customer Support
  • Link Tracking
  • Implementation Ease

Adjust

Adjust is a mobile measurement partner (MMP) used by more than 300,000 apps to accurately measure performance, optimize campaigns, and confidently grow their app businesses. As a comprehensive suite for attribution, analytics, deep linking, fraud prevention, incrementality testing, audience segmentation, ad spend tracking, and AI-driven optimization through our AI Growth Copilot, Adjust gives marketers and developers the clear, reliable data they need to make smarter decisions and maximize ROI.

Pros

  • Ease of Use
  • Customer Support
  • Insights
  • Reporting
  • Analytics
  • Integrations