G2 Vendor Directory

Boomerang vs. Bigin by Zoho CRM

A side-by-side comparison based on G2 review data.

MetricBoomerang

by Boomerang

Bigin by Zoho CRM

by Zoho

Overall rating4.64.6
Review count31877
Ease of use9.09.2
Ease of setup8.88.9
Quality of support9.48.7
Meets requirements9.38.8
NPS68.96551774.112257
Small Business20.0%90.9%
Mid-Market70.0%8.1%
Enterprise10.0%1.0%
Total page views2893,314
Total LLM citations74321,375

Boomerang

Boomerang is the warm-intro orchestration layer for B2B sales teams. We turn your team's network, your customers, your investors and board, and your advisors into a measurable pipeline channel. Most B2B sales motions broke between 2022 and 2026. Cold email reply rates fell 70 percent at the senior buyer altitude. AI SDR volume produced brand damage at scale. Senior buyers built defensive infrastructure that does not distinguish between thoughtful outreach and spam. The signal layers (6sense, ZoomInfo, Apollo, Demandbase) still work. The activation layer they fire into stopped converting.

Pros

  • Lead Generation
  • Opportunity Management
  • Time-saving
  • Ease of Use
  • Helpful
  • Account Management

Bigin by Zoho CRM

Bigin by Zoho CRM is a simplified, AI-ready customer relationship management (CRM) software designed specifically for small businesses, startups, and customer-facing teams. Trusted by 50,000+ businesses across 150+ countries, Bigin helps small businesses unify all customer-facing operations — marketing, sales, onboarding, delivery, and support and helps manage customer relationships effectively.

Pros

  • Ease of Use
  • Simple
  • Intuitive
  • Simplicity
  • Features
  • Affordable