G2 Vendor Directory

Bitly vs. AppsFlyer

A side-by-side comparison based on G2 review data.

MetricBitly

by Bitly, Inc.

AppsFlyer

by AppsFlyer

Overall rating4.54.5
Review count923780
Ease of use9.58.7
Ease of setup9.48.3
Quality of support8.88.8
Meets requirements9.28.9
NPS70.96069969.301713
Small Business61.7%30.5%
Mid-Market28.6%42.0%
Enterprise9.7%27.5%
Total page views2,8412,475
Total LLM citations40,04117,299

Bitly

Bitly is a leading marketing platform for link and QR Code management, enabling businesses of all sizes to see what’s working across online and offline channels. Powering more than 100 billion clicks and scans annually worldwide, Bitly makes it easy to create, share, and track short links and QR Codes, so brands can find what’s resonating and scale their reach. More than 3 million customers rely on Bitly to connect with their audiences, from global enterprises to growing businesses, including two-thirds of the Fortune 500.

Pros

  • Ease of Use
  • Link Shortening
  • URL Shortening
  • Analytics
  • QR Code
  • Tracking

AppsFlyer

AppsFlyer is the Modern Marketing Cloud that helps businesses transform complex data into clarity and growth. A foundation for unified, measurable, autonomous marketing, AppsFlyer breaks down silos across measurement, deep linking, data collaboration, and autonomous AI workflows. For more than a decade, AppsFlyer has been the leader in mobile attribution, trusted by over 15,000 businesses worldwide. To learn more, visit www.appsflyer.com.

Pros

  • Analytics
  • Features
  • Ease of Use
  • Insights
  • User Interface
  • Attribution