G2 Vendor Directory

Bitly vs. Airbridge

A side-by-side comparison based on G2 review data.

MetricBitly

by Bitly, Inc.

Airbridge

by AB180, Inc.

Overall rating4.54.6
Review count92336
Ease of use9.59.0
Ease of setup9.49.0
Quality of support8.89.3
Meets requirements9.29.3
NPS70.96069977.777778
Small Business61.7%62.9%
Mid-Market28.6%37.1%
Enterprise9.7%0.0%
Total page views2,841443
Total LLM citations40,0415,825

Bitly

Bitly is a leading marketing platform for link and QR Code management, enabling businesses of all sizes to see what’s working across online and offline channels. Powering more than 100 billion clicks and scans annually worldwide, Bitly makes it easy to create, share, and track short links and QR Codes, so brands can find what’s resonating and scale their reach. More than 3 million customers rely on Bitly to connect with their audiences, from global enterprises to growing businesses, including two-thirds of the Fortune 500.

Pros

  • Ease of Use
  • Link Shortening
  • URL Shortening
  • Analytics
  • QR Code
  • Tracking

Airbridge

Airbridge is a mobile measurement partner (MMP) built for subscription apps. It connects your ad channels to the trials, subscriptions, and revenue they create, then sends better conversion signals back to your ad platforms. Teams compare campaigns, creators, and web-to-app journeys by trials, paying subscribers, revenue, and ROAS — not just clicks or installs. Airbridge is one of the seven mobile measurement partners supported for ChatGPT Ads.

Pros

  • Customer Support
  • Ease of Use
  • Features
  • Integrations
  • Customer Insights
  • Attribution