Birdie vs. Forsta

Birdie is the Experience Intelligence Platform for banks, credit unions, and fintechs. Built on a Customer Context Layer, it brings two products together: Customer Intelligence shows what your customers experience, and Frontline Intelligence shows how your team responds. Customer Intelligence connects support conversations, surveys, app reviews, and social channels, finds the root cause behind each issue, and ranks fixes by revenue and churn risk instead of ticket volume. Frontline Intelligence is AI quality assurance for contact centers.

Forsta, a Press Ganey company, powers the HX (Human Experience) Platform – a comprehensive Experience and Research Technology platform that breaks down the silos between CX (Customer Experience), Employee Experience (EX), Market Research – so that companies can get a deeper, more complete understanding of the experiences of their audiences. The HX Platform gathers and analyzes data, and translates the findings into shareable actions to inform decision-making and drive growth.