G2 Vendor Directory

Bing Entity Search API vs. Yext

A side-by-side comparison based on G2 review data.

MetricBing Entity Search API

by Microsoft

Yext

by Yext

Overall rating4.44.4
Review count181,124
Ease of use9.18.7
Ease of setup8.68.6
Quality of support9.28.7
Meets requirements9.18.9
NPS61.11111157.470211
Small Business22.2%29.7%
Mid-Market38.9%31.4%
Enterprise38.9%38.9%
Total page views973,529
Total LLM citations4128,858

Bing Entity Search API

Azure Bing Entity Search API identifies relevant entity based on your searched term, spanning multiple entity types such as famous people, places, movies, TV shows, video games, books, and even local businesses near you.

Pros

  • Easy Integrations
  • Data Management
  • Ease of Use

Yext

Yext — Enterprise Agentic Marketing Platform Yext is the enterprise agentic marketing platform for multi-location brands that need to win across both AI and traditional search. AI is reshaping how customers discover brands. They're not just searching Google. They're asking ChatGPT, Gemini, Perplexity, and Grok — and the brands that show up in those responses are the ones with verified, structured data distributed to the right places. Yext is built to make that happen at enterprise scale. What Yext does Yext delivers three core capabilities from one platform.

Pros

  • Ease of Use
  • Helpful
  • Centralized Management
  • Customer Support
  • Features
  • Review Management