G2 Vendor Directory

Bing Custom Search API vs. AddSearch

A side-by-side comparison based on G2 review data.

MetricBing Custom Search API

by Microsoft

AddSearch

by AddSearch

Overall rating4.24.6
Review count64106
Ease of use8.89.3
Ease of setup8.69.0
Quality of support8.39.4
Meets requirements8.69.4
NPS42.187575.510204
Small Business54.7%49.1%
Mid-Market14.1%41.5%
Enterprise31.3%9.4%
Total page views64392
Total LLM citations230350

Bing Custom Search API

Azure Bing Custom Search is an easy-to-use, ad-free custom search tool that lets you deliver the search results you want. Bing Custom Search allows you to select the slices of the web that you want to search over and control the ranking when searching over your targeted web space.

Pros

  • Ease of Use
  • Customization
  • Customizable Search
  • Features
  • Easy Integrations
  • Helpful

AddSearch

AddSearch is the unified AI Search and Conversational Content Discovery platform for content-rich websites. One implementation gives you three layers of depth: fast keyword search, AI-generated answers grounded entirely in your own content, and multi-turn AI conversations — deployed together or individually. What customers get on day one (typical go-live: under one week; simple sites in a day): • Site search with autocomplete, typo tolerance, AutoSynonyms in 33 languages, and Progressive Ranking that auto-promotes the most relevant content.

Pros

  • Customer Support
  • Ease of Use
  • Speed
  • Search Quality
  • Helpful
  • Search Functionality