G2 Vendor Directory

BigPicture vs. AdRoll ABM (Formerly RollWorks)

A side-by-side comparison based on G2 review data.

MetricBigPicture

by Appfire

AdRoll ABM (Formerly RollWorks)

by NextRoll

Overall rating4.34.3
Review count12660
Ease of use8.58.7
Ease of setup8.38.6
Quality of support8.59.1
Meets requirements8.58.6
NPS5049.467275
Small Business83.3%27.4%
Mid-Market8.3%57.9%
Enterprise8.3%14.7%
Total page views251,457
Total LLM citations149,026

BigPicture

Company APIs for data driven teams. Convert domains and IP addresses into full company profiles for marketing, sales, or whatever else you dream up.

Pros

    AdRoll ABM (Formerly RollWorks)

    AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals.

    Pros

    • Ease of Use
    • Audience Targeting
    • Targeting
    • Intent Data
    • Customer Support
    • Helpful