G2 Vendor Directory

BigPicture vs. Act-On

A side-by-side comparison based on G2 review data.

MetricBigPicture

by Appfire

Act-On

by Act-On Software

Overall rating4.34.1
Review count121,071
Ease of use8.58.3
Ease of setup8.38.0
Quality of support8.58.9
Meets requirements8.58.4
NPS5041.456311
Small Business83.3%39.0%
Mid-Market8.3%49.4%
Enterprise8.3%11.6%
Total page views25974
Total LLM citations144,432

BigPicture

Company APIs for data driven teams. Convert domains and IP addresses into full company profiles for marketing, sales, or whatever else you dream up.

Pros

    Act-On

    Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features.

    Pros

    • Ease of Use
    • Customer Support
    • Email Marketing
    • Email Management
    • Integrations
    • Helpful