G2 Vendor Directory

Bigin by Zoho CRM vs. Instantly

A side-by-side comparison based on G2 review data.

MetricBigin by Zoho CRM

by Zoho

Instantly

by Instantly

Overall rating4.64.8
Review count8774,161
Ease of use9.29.5
Ease of setup8.99.3
Quality of support8.79.6
Meets requirements8.89.4
NPS74.11225789.956647
Small Business90.9%94.8%
Mid-Market8.1%5.0%
Enterprise1.0%0.2%
Total page views3,31416,431
Total LLM citations21,37592,605

Bigin by Zoho CRM

Bigin by Zoho CRM is a simplified, AI-ready customer relationship management (CRM) software designed specifically for small businesses, startups, and customer-facing teams. Trusted by 50,000+ businesses across 150+ countries, Bigin helps small businesses unify all customer-facing operations — marketing, sales, onboarding, delivery, and support and helps manage customer relationships effectively.

Pros

  • Ease of Use
  • Simple
  • Intuitive
  • Simplicity
  • Features
  • Affordable

Instantly

Instantly turns leads into clients with Automated Outreach, Deliverability Network, Sales Engagement, B2B Lead Database & AI-Powered CRM. Find your leads, create your campaigns, connect your sending accounts, and watch those leads turn into customers - with one, flat-fee subscription. Founded in 2021, Instantly is the leading sales engagement platform used by more than 35,000 customers, from solopreneurs to global agencies. Our goal is to be the simplest tool on the market to make money with cold email.

Pros

  • Ease of Use
  • Helpful
  • Customer Support
  • Time-saving
  • Easy Setup
  • Features