G2 Vendor Directory

Bigin by Zoho CRM vs. HighLevel

A side-by-side comparison based on G2 review data.

MetricBigin by Zoho CRM

by Zoho

HighLevel

by HighLevel

Overall rating4.64.6
Review count877654
Ease of use9.28.1
Ease of setup8.97.7
Quality of support8.78.4
Meets requirements8.88.9
NPS74.11225776.175549
Small Business90.9%94.6%
Mid-Market8.1%4.5%
Enterprise1.0%0.9%
Total page views3,31410,121
Total LLM citations21,375139,405

Bigin by Zoho CRM

Bigin by Zoho CRM is a simplified, AI-ready customer relationship management (CRM) software designed specifically for small businesses, startups, and customer-facing teams. Trusted by 50,000+ businesses across 150+ countries, Bigin helps small businesses unify all customer-facing operations — marketing, sales, onboarding, delivery, and support and helps manage customer relationships effectively.

Pros

  • Ease of Use
  • Simple
  • Intuitive
  • Simplicity
  • Features
  • Affordable

HighLevel

HighLevel is an all-in-one Sales & Marketing CRM currently powering hundreds of thousands of businesses worldwide. Functionality includes CRM, Email, 2-way SMS, Consolidated SMS/Messenger/Instagram DM/Whatsapp/GMB Chat, Outbound Calling, Call Tracking, Call Recording, Power Dialer, Form Builder, Survey Builder, Funnel Builder, Website Builder, Online Scheduling, Workflow Automation, Social Media Scheduling, Proposals, Estimates, Invoicing, Reporting, Webhooks, and more!

Pros

  • Features
  • Helpful
  • Customer Support
  • Feature Richness
  • Automation
  • Ease of Use