G2 Vendor Directory

BidTheatre vs. Viant Technology

A side-by-side comparison based on G2 review data.

MetricBidTheatre

by Vitec BidTheatre

Viant Technology

by Viant Technology LLC

Overall rating4.74.2
Review count37311
Ease of use8.88.2
Ease of setup9.08.3
Quality of support9.89.1
Meets requirements8.78.4
NPS83.33333338.709677
Small Business86.5%38.9%
Mid-Market5.4%40.8%
Enterprise8.1%20.3%
Total page views62537
Total LLM citations923,735

BidTheatre

Vitec BidTheatre is a software company based in Stockholm, Sweden. Founded in 2012, the company builds BidTheatre DSP, a powerful omni-channel demand side platform for data driven advertising. BidTheatre DSP provides effective marketing towards your target audiences, providing a rich set of targeting options and valuable insights. Vitec BidTheatre serves media buyers in all industries, and is trusted by agencies, publishers, brands and software companies.

Pros

  • Ease of Use
  • Audience Targeting
  • Reporting Capabilities
  • Navigation Ease
  • Intuitive
  • Setup Ease

Viant Technology

Viant Technology (NASDAQ: DSP) is an exclusively buy-side, AI-powered advertising platform purpose-built for CTV. Viant uniquely combines proprietary content intelligence, household-level identity resolution, and person-level attention signals to connect advertisers with real customers and drive measurable outcomes across the open internet. Through its award-winning AI solutions, Viant is building the future of autonomous advertising, where AI doesn't just assist the campaign, it delivers real results. Learn more at viantinc.com.

Pros

  • Ease of Use
  • Customer Support
  • Team Helpfulness
  • Easy Setup
  • Setup Ease
  • Campaign Management