G2 Vendor Directory

BidTheatre vs. Roku OneView (formerly Dataxu)

A side-by-side comparison based on G2 review data.

MetricBidTheatre

by Vitec BidTheatre

Roku OneView (formerly Dataxu)

by Roku

Overall rating4.73.8
Review count3786
Ease of use8.87.5
Ease of setup9.07.4
Quality of support9.88.6
Meets requirements8.78.0
NPS83.3333338.235294
Small Business86.5%31.8%
Mid-Market5.4%41.2%
Enterprise8.1%27.1%
Total page views62152
Total LLM citations92712

BidTheatre

Vitec BidTheatre is a software company based in Stockholm, Sweden. Founded in 2012, the company builds BidTheatre DSP, a powerful omni-channel demand side platform for data driven advertising. BidTheatre DSP provides effective marketing towards your target audiences, providing a rich set of targeting options and valuable insights. Vitec BidTheatre serves media buyers in all industries, and is trusted by agencies, publishers, brands and software companies.

Pros

  • Ease of Use
  • Audience Targeting
  • Reporting Capabilities
  • Navigation Ease
  • Intuitive
  • Setup Ease

Roku OneView (formerly Dataxu)

A single platform for marketers and content owners to reach more cord-cutters of any platform and measure performance using TV identity data from the No. 1 TV streaming platform in the US to manage to advertise. Advertisers can manage their entire campaigns – including OTT, linear TV, omnichannel, and more – all in one place, and can reach four in five homes in America with OneView Ad Platform.

Pros