G2 Vendor Directory

BidTheatre vs. AdRoll ABM (Formerly RollWorks)

A side-by-side comparison based on G2 review data.

MetricBidTheatre

by Vitec BidTheatre

AdRoll ABM (Formerly RollWorks)

by NextRoll

Overall rating4.74.3
Review count37660
Ease of use8.88.7
Ease of setup9.08.6
Quality of support9.89.1
Meets requirements8.78.6
NPS83.33333349.467275
Small Business86.5%27.4%
Mid-Market5.4%57.9%
Enterprise8.1%14.7%
Total page views621,457
Total LLM citations929,026

BidTheatre

Vitec BidTheatre is a software company based in Stockholm, Sweden. Founded in 2012, the company builds BidTheatre DSP, a powerful omni-channel demand side platform for data driven advertising. BidTheatre DSP provides effective marketing towards your target audiences, providing a rich set of targeting options and valuable insights. Vitec BidTheatre serves media buyers in all industries, and is trusted by agencies, publishers, brands and software companies.

Pros

  • Ease of Use
  • Audience Targeting
  • Reporting Capabilities
  • Navigation Ease
  • Intuitive
  • Setup Ease

AdRoll ABM (Formerly RollWorks)

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals.

Pros

  • Ease of Use
  • Audience Targeting
  • Targeting
  • Intent Data
  • Customer Support
  • Helpful