G2 Vendor Directory

Bento vs. SAS Customer Intelligence 360

A side-by-side comparison based on G2 review data.

MetricBento

by Bentonow

SAS Customer Intelligence 360

by SAS Institute

Overall rating4.84.4
Review count45150
Ease of use8.58.7
Ease of setup8.68.2
Quality of support9.99.0
Meets requirements9.88.9
NPS91.11111158.503401
Small Business95.3%22.0%
Mid-Market4.7%44.7%
Enterprise0.0%33.3%
Total page views271469
Total LLM citations1,4603,881

Bento

Bento is an email marketing, marketing automation, and transactional email platform built for teams who take email seriously. It combines the tools you'd normally need three or four separate products for into a single app. Send newsletters, run automated sequences, and handle transactional emails like order confirmations and password resets from one place. The platform is built around powerful automation that doesn't require a PhD to use.

Pros

  • Customer Support
  • Email Marketing
  • Email Management
  • Features
  • Ease of Use
  • Marketing Automation

SAS Customer Intelligence 360

SAS Customer Intelligence 360 is an AI-powered customer engagement platform that helps organizations connect customer data, decisions and delivery to create relevant, personalized experiences across every channel. The platform unifies audience management, customer journey orchestration, marketing decisioning, data activation and measurement in a single solution, enabling marketers to turn customer insights into real-time actions.

Pros

  • Insights
  • Ease of Use
  • Analytics
  • Features
  • Capabilities
  • Integrations