G2 Vendor Directory

Bento vs. Act-On

A side-by-side comparison based on G2 review data.

MetricBento

by Bentonow

Act-On

by Act-On Software

Overall rating4.84.1
Review count451,071
Ease of use8.58.3
Ease of setup8.68.0
Quality of support9.98.9
Meets requirements9.88.4
NPS91.11111141.456311
Small Business95.3%39.0%
Mid-Market4.7%49.4%
Enterprise0.0%11.6%
Total page views271974
Total LLM citations1,4604,432

Bento

Bento is an email marketing, marketing automation, and transactional email platform built for teams who take email seriously. It combines the tools you'd normally need three or four separate products for into a single app. Send newsletters, run automated sequences, and handle transactional emails like order confirmations and password resets from one place. The platform is built around powerful automation that doesn't require a PhD to use.

Pros

  • Customer Support
  • Email Marketing
  • Email Management
  • Features
  • Ease of Use
  • Marketing Automation

Act-On

Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features.

Pros

  • Ease of Use
  • Customer Support
  • Email Marketing
  • Email Management
  • Integrations
  • Helpful