G2 Vendor Directory

Benchmark Email vs. Emma

A side-by-side comparison based on G2 review data.

MetricBenchmark Email

by Polaris Software

Emma

by Marigold

Overall rating4.34.0
Review count119562
Ease of use9.08.5
Ease of setup8.98.5
Quality of support8.88.5
Meets requirements8.98.6
NPS55.55555632.83859
Small Business69.2%49.3%
Mid-Market24.8%35.0%
Enterprise6.0%15.7%
Total page views391706
Total LLM citations2,5711,426

Benchmark Email

Benchmark Email makes it easy to create professional email campaigns, grow your contact list, and see what's working. For 20+ years, we've helped marketers send great emails without fighting complex software. Here's what you get: - Drag-and-Drop Email Builder: Design mobile-responsive emails without coding. Pick a readymade template or start from scratch, then customize with content blocks, columns, and saved blocks you can reuse. - Sign-Up Forms: Build branded sign-up forms and embed them on any website, or set them up as popups. New contacts get assigned to the right lists automatically.

Pros

  • Ease of Use
  • Features
  • User Interface
  • Automation
  • Customer Support
  • Simple

Emma

Emma is a powerful email marketing platform designed to help organizations automate and personalize campaigns while maintaining brand consistency across teams, locations, and departments. This software solution caters specifically to marketers in sectors such as higher education, nonprofits, franchises, and growing businesses, enabling them to create high-impact engagement with minimal effort. The platform is particularly beneficial for organizations that require a cohesive communication strategy across multiple channels and teams.

Pros

  • Ease of Use
  • Email Marketing
  • Easy Creation
  • Simple
  • Personalization
  • Helpful