G2 Vendor Directory

Azure Mobile Apps vs. Optimove (formely Kumulos)

A side-by-side comparison based on G2 review data.

MetricAzure Mobile Apps

by Microsoft

Optimove (formely Kumulos)

by Optimove

Overall rating4.34.8
Review count2130
Ease of use9.08.5
Ease of setup10.09.5
Quality of support9.39.6
Meets requirements9.49.2
NPS57.14285786.206897
Small Business28.6%60.0%
Mid-Market19.0%26.7%
Enterprise52.4%13.3%
Total page views7328
Total LLM citations4911

Azure Mobile Apps

Azure Mobile Apps is a technology that allows you to connect your mobile app to resources that are important in cloud connected mobile applications such as table data, authentication, and push notifications.

Pros

  • Interface Usability
  • Ease of Use

Optimove (formely Kumulos)

With Kumulos, marketing teams can quickly create personalized journeys that users love, turbocharging mobile app engagement and creating vocal brand advocates for life. We put your team back in the driving seat, providing them with all of the powerful marketing tools they need for greater control, faster growth and measurable results. The Kumulos toolkit includes Mobile and Web Push Notifications, In-App Messaging, Deferred Deep Linking, Web-to-App Banners, Geo-fencing and Proximity Marketing, App Store Optimization, mBaaS and Crash Reporting - and so much more!

Pros