G2 Vendor Directory

AWS Data Exchange vs. Google Analytics

A side-by-side comparison based on G2 review data.

MetricAWS Data Exchange

by Amazon Web Services (AWS)

Google Analytics

by Google

Overall rating4.24.5
Review count166,878
Ease of use8.38.1
Ease of setup7.18.3
Quality of support8.17.9
Meets requirements8.19.1
NPS5068.429026
Small Business25.0%60.1%
Mid-Market43.8%28.2%
Enterprise31.3%11.6%
Total page views484,548
Total LLM citations9311,424

AWS Data Exchange

AWS Data Exchange makes it easy to find, subscribe to, and use third-party data in the cloud.

Pros

    Google Analytics

    Improve the customer experience with digital analytics for your website or mobile app — for free. Google Analytics gives companies rich insights about their websites, their audiences and their digital marketing. Powerful, flexible and easy to use, Analytics helps savvy marketers find the messages and channels that earn them the best results. State-of-the-art conversion attribution and testing tools help companies large and small build better user experiences and maximize their digital strategy. Get user insights that only Google can give you.

    Pros

    • Insights
    • Analytics
    • Ease of Use
    • Easy Integrations
    • Data Analysis
    • Reporting