G2 Vendor Directory

Awin vs. CAKE

A side-by-side comparison based on G2 review data.

MetricAwin

by Awin

CAKE

by Perseus Group

Overall rating4.24.5
Review count63260
Ease of use8.58.6
Ease of setup8.58.5
Quality of support7.89.7
Meets requirements8.58.7
NPS41.05090361.666667
Small Business67.6%70.0%
Mid-Market26.4%25.0%
Enterprise6.0%5.0%
Total page views2,158408
Total LLM citations22,2811,023

Awin

Infinite partnerships, simply enabled. Our global affiliate marketing platform empowers advertisers and publishers of all sizes to grow their businesses online. We help brands of every size to partner with a diverse range publishers, targeting the customers you want to reach. Brands and businesses selling products or services online can seamlessly leverage engaged consumer audiences to grow sales, expand customer reach and strengthen their brand via the Awin platform.

Pros

  • Ease of Use
  • Affiliate Marketing
  • Customer Support
  • User Interface
  • Easy Setup
  • Analytics

CAKE

CAKE has led the performance marketing industry with innovative solutions for advertisers, networks, and publishers to manage, measure, and optimize their digital marketing campaigns, in real-time. The company specializes in providing solutions for affiliate marketing, lead distribution, and ecommerce that create new revenue opportunities while ensuring data security and fostering profitable partnerships worldwide.

Pros

  • Ease of Use
  • Customization
  • Easy Setup
  • Customer Support
  • Performance Tracking
  • Integrations