Atlassian Atlas vs. Backstory

Atlassian Atlas was a teamwork directory designed to enhance team communication and alignment by connecting the dots across teams, their applications, and work, regardless of where it occurred. It provided a shared language for teams to clarify their objectives and responsibilities, ensuring full visibility into project ownership and team involvement. Stakeholders could easily access detailed information, track work progress, and stay updated on status changes, deadlines, and contributors.

Backstory (formerly People.ai) is the Revenue Answers Platform for GTM leaders. Revenue leaders ask the same questions every day: Is this deal real? Where's my risk? What do I focus on next? Backstory gives you straight answers - grounded in 100% of actual revenue activity, not CRM guesses. With more than a decade of training AI models on billions of sales interactions, Backstory connects every signal to the right accounts and opportunities and delivers answers where you already work - whether that's your CRM, Claude, Copilot, or other AI tools you already use.