G2 Vendor Directory

Athean vs. Bigin by Zoho CRM

A side-by-side comparison based on G2 review data.

MetricAthean

by Athean

Bigin by Zoho CRM

by Zoho

Overall rating5.04.6
Review count25877
Ease of use9.89.2
Ease of setup9.88.9
Quality of support9.88.7
Meets requirements9.78.8
NPS10074.112257
Small Business0.0%90.9%
Mid-Market8.0%8.1%
Enterprise92.0%1.0%
Total page views523,314
Total LLM citations1121,375

Athean

Athean is the OS for modern sales teams. From automated account research and relationship summaries, to multi-step workflows and hyper-personalized outreach, Athean is the all-in-one solution designed to improve engagement rates and build the most competitive sales teams. Over 10M call scripts, personalized emails, and LinkedIn messages have been delivered with Athean. Go to athean.com to walk through the product and schedule a demo.

Pros

  • Ease of Use
  • Features
  • Effective
  • Automation
  • Lead Generation
  • CRM Integration

Bigin by Zoho CRM

Bigin by Zoho CRM is a simplified, AI-ready customer relationship management (CRM) software designed specifically for small businesses, startups, and customer-facing teams. Trusted by 50,000+ businesses across 150+ countries, Bigin helps small businesses unify all customer-facing operations — marketing, sales, onboarding, delivery, and support and helps manage customer relationships effectively.

Pros

  • Ease of Use
  • Simple
  • Intuitive
  • Simplicity
  • Features
  • Affordable