G2 Vendor Directory

ASOMobile vs. Optimove (formely Kumulos)

A side-by-side comparison based on G2 review data.

MetricASOMobile

by Valeriya

Optimove (formely Kumulos)

by Optimove

Overall rating4.34.8
Review count2630
Ease of use9.68.5
Ease of setup9.59.5
Quality of support9.69.6
Meets requirements9.69.2
NPS6486.206897
Small Business100.0%60.0%
Mid-Market0.0%26.7%
Enterprise0.0%13.3%
Total page views29628
Total LLM citations1,00811

ASOMobile

ASOMobile – Affordable App Store Optimization for Google Play & App Store ASOMobile is an ASO and mobile analytics platform built for people who don't have an enterprise budget or a background in app store optimization. Indie developers, solo ASO specialists, marketers, and small teams use it to grow organic downloads from search – without expensive tools or a steep learning curve. SIMPLE ENOUGH TO START IN MINUTES: - Step 1 (30 seconds): Paste your App Store or Google Play link – ASOMobile pulls in all the data automatically.

Pros

    Optimove (formely Kumulos)

    With Kumulos, marketing teams can quickly create personalized journeys that users love, turbocharging mobile app engagement and creating vocal brand advocates for life. We put your team back in the driving seat, providing them with all of the powerful marketing tools they need for greater control, faster growth and measurable results. The Kumulos toolkit includes Mobile and Web Push Notifications, In-App Messaging, Deferred Deep Linking, Web-to-App Banners, Geo-fencing and Proximity Marketing, App Store Optimization, mBaaS and Crash Reporting - and so much more!

    Pros