ArcGIS Business Analyst vs. Esri ArcGIS

See people and opportunities clearly using ArcGIS Business Analyst. ArcGIS Business Analyst helps you make smarter market planning, site selection, and customer segmentation decisions. By combining demographic, lifestyle, behavioral, and spending data, maps, and reports with location-driven intelligence, you can identify under-performing markets, pinpoint the right growth sites, find where your target customers live, and share the market research across your organization.

ArcGIS is a comprehensive suite of mapping and location intelligence tools and capabilities. ArcGIS can be deployed on local machines (ArcGIS Pro), on your remote or on-premises servers (ArcGIS Enterprise), or as SaaS hosted by Esri (ArcGIS Online). ArcGIS includes focused apps to deliver complete solutions for your business or organization. Along with software, Esri provides a comprehensive collection of data and content to geo-enrich your own data. ArcGIS also provides rich software development tools for you to configure and create your own mapping and location intelligence products.