Apple Search Ads vs. SplitMetrics Acquire
A side-by-side comparison based on G2 review data.
| Metric | Apple Search Ads | SplitMetrics Acquire |
|---|---|---|
| Overall rating | 4.2 | 4.8 |
| Review count | 20 | 50 |
| Ease of use | 8.7 | 9.5 |
| Ease of setup | 8.4 | 8.9 |
| Quality of support | 8.0 | 9.9 |
| Meets requirements | 8.5 | 9.4 |
| NPS | 40 | 88 |
| Small Business | 60.0% | 36.2% |
| Mid-Market | 35.0% | 44.7% |
| Enterprise | 5.0% | 19.1% |
| Total page views | 153 | 553 |
| Total LLM citations | 498 | 958 |
Apple Search Ads
Apple's Search Ads is way of giving app publishers paid access to the top spot in app store search results. The ad appears on the top/top left on the App Store search result pages with a blue-tinted background. Apple's iTunes app store search advertising is one of the most overlooked user acquisition channels for iOS apps.
SplitMetrics Acquire
SplitMetrics Acquire is the Apple Ads optimization platform for scaling profitably. It unifies bid & budget optimization, market intelligence, and purpose-built AI models to outperform your competition. Driven by Samba AI models that analyze, predict and adjust your bids & budgets automatically towards target CPA, SoV or up to +98% ROAS increase. An Apple Ads Partner, SplitMetrics was the 1st company to build the Apple Ads management platform (early in 2017). SplitMetrics Acquire is trusted by top global publishers to drive sustainable app growth.
- Ease of Use
- Features
- Customer Support
- Time-saving
- Automation
- User Interface