G2 Vendor Directory

Apple Search Ads vs. Marketing 360

A side-by-side comparison based on G2 review data.

MetricApple Search Ads

by Apple

Marketing 360

by Madwire

Overall rating4.23.5
Review count2062
Ease of use8.77.4
Ease of setup8.48.1
Quality of support8.07.5
Meets requirements8.57.3
NPS4030.645161
Small Business60.0%77.4%
Mid-Market35.0%16.1%
Enterprise5.0%6.5%
Total page views153317
Total LLM citations4982,014

Apple Search Ads

Apple's Search Ads is way of giving app publishers paid access to the top spot in app store search results. The ad appears on the top/top left on the App Store search result pages with a blue-tinted background. Apple's iTunes app store search advertising is one of the most overlooked user acquisition channels for iOS apps.

Pros

    Marketing 360

    Marketing 360® was founded in 2009 by father and son, Joe and JB Kellogg, with a mission of making a difference by helping small businesses grow and their local communities grow. Now, located in Fort Collins, Colorado and Austin, Texas, Marketing 360 employs over 550 team members and has over 20,000 active SMB clients.

    Pros

    • Customer Support
    • Customer Management
    • Helpful
    • Features
    • Business Growth
    • Interface Usability