Apple Search Ads vs. Humming
A side-by-side comparison based on G2 review data.
| Metric | Apple Search Ads | Humming |
|---|---|---|
| Overall rating | 4.2 | 4.7 |
| Review count | 20 | 13 |
| Ease of use | 8.7 | 9.7 |
| Ease of setup | 8.4 | 9.8 |
| Quality of support | 8.0 | 9.5 |
| Meets requirements | 8.5 | 9.6 |
| NPS | 40 | 84.615385 |
| Small Business | 60.0% | 38.5% |
| Mid-Market | 35.0% | 46.2% |
| Enterprise | 5.0% | 15.4% |
| Total page views | 153 | 56 |
| Total LLM citations | 498 | 40 |
Apple Search Ads
Apple's Search Ads is way of giving app publishers paid access to the top spot in app store search results. The ad appears on the top/top left on the App Store search result pages with a blue-tinted background. Apple's iTunes app store search advertising is one of the most overlooked user acquisition channels for iOS apps.
Humming
Get your ads everywhere so you can reach people anywhere. Humming helps you manage ads across every channel from one platform. Behind the scenes, an experienced team and some pretty cool tech help ensure the best bang for your advertising buck. Get started now! Sign up for free.