Appier AIRIS (formerly Woopra) vs. TrueRev

Woopra is a Customer Journey Analytics solution that is redefining how companies understand, analyze, engage and retain their customers. The platform is designed to fuel optimization and growth throughout the entire customer lifecycle. Leveraging individual-level data to aggregate analytics reports for full lifecycle insights that bridge departmental gaps. Woopra’s proprietary tracking technology tracks usage across your website, product and mobile applications.

TrueRev is the fully adaptive billing and revenue platform for modern SaaS companies. Created in collaboration with the world’s leading SaaS companies and financial leaders, TrueRev helps businesses manage, track and maximize subscription revenue. Seamlessly integrated into financial systems like QuickBooks, TrueRev simplifies and automates billing and revenue management (including revenue recognition and deferred revenue) ensuring 100% data accuracy while automatically generating the SaaS metrics you need to run your business.