Appier AIRIS (formerly Woopra) vs. Deep.BI

Woopra is a Customer Journey Analytics solution that is redefining how companies understand, analyze, engage and retain their customers. The platform is designed to fuel optimization and growth throughout the entire customer lifecycle. Leveraging individual-level data to aggregate analytics reports for full lifecycle insights that bridge departmental gaps. Woopra’s proprietary tracking technology tracks usage across your website, product and mobile applications.

Deep.BI measures content consumption metrics and provides user engagement scoring to power publisher's content delivery, marketing tools and paywalls to grow, engage and retain audiences. Deep.BI collects all kinds of raw event data related to publishing, like reader’s behavior and content performance, and analyzes this data in real-time (sub-second latency between ingestion and data visualization).