G2 Vendor Directory

AppDiscovery vs. The Trade Desk

A side-by-side comparison based on G2 review data.

MetricAppDiscovery

by AppLovin

The Trade Desk

by The Trade Desk

Overall rating4.24.4
Review count11191
Ease of use9.38.4
Ease of setup9.38.5
Quality of support9.09.0
Meets requirements9.18.8
NPS45.45454554.347826
Small Business0.0%33.2%
Mid-Market100.0%43.3%
Enterprise0.0%23.5%
Total page views1551,839
Total LLM citations1,32818,229

AppDiscovery

AppDiscovery is a leading user acquisition solution that empowers experienced marketers to drive better results through performance-based mobile and CTV campaigns. As a fully managed end-to-end campaign management service, developers find the right users at massive scale to achieve ROAS goals and unleash the growth potential of their mobile app. AppDiscovery leverages its proprietary AI-based advertising engine to grow apps intelligently and sustainably.

Pros

    The Trade Desk

    The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. The Trade Desk's powerful technology offers advertisers unparalleled audience scale and reach, evaluating more than 13 million impressions and quadrillions of permutations across the open internet every single second.

    Pros

    • Features
    • Ease of Use
    • Audience Targeting
    • Targeting
    • Customer Support
    • Campaign Management