G2 Vendor Directory

AppDiscovery vs. Roku OneView (formerly Dataxu)

A side-by-side comparison based on G2 review data.

MetricAppDiscovery

by AppLovin

Roku OneView (formerly Dataxu)

by Roku

Overall rating4.23.8
Review count1186
Ease of use9.37.5
Ease of setup9.37.4
Quality of support9.08.6
Meets requirements9.18.0
NPS45.4545458.235294
Small Business0.0%31.8%
Mid-Market100.0%41.2%
Enterprise0.0%27.1%
Total page views155152
Total LLM citations1,328712

AppDiscovery

AppDiscovery is a leading user acquisition solution that empowers experienced marketers to drive better results through performance-based mobile and CTV campaigns. As a fully managed end-to-end campaign management service, developers find the right users at massive scale to achieve ROAS goals and unleash the growth potential of their mobile app. AppDiscovery leverages its proprietary AI-based advertising engine to grow apps intelligently and sustainably.

Pros

    Roku OneView (formerly Dataxu)

    A single platform for marketers and content owners to reach more cord-cutters of any platform and measure performance using TV identity data from the No. 1 TV streaming platform in the US to manage to advertise. Advertisers can manage their entire campaigns – including OTT, linear TV, omnichannel, and more – all in one place, and can reach four in five homes in America with OneView Ad Platform.

    Pros