G2 Vendor Directory

App Radar vs. Optimove (formely Kumulos)

A side-by-side comparison based on G2 review data.

MetricApp Radar

by SplitMetrics, Inc.

Optimove (formely Kumulos)

by Optimove

Overall rating4.34.8
Review count3230
Ease of use8.88.5
Ease of setup8.59.5
Quality of support8.79.6
Meets requirements9.19.2
NPS5086.206897
Small Business82.8%60.0%
Mid-Market13.8%26.7%
Enterprise3.4%13.3%
Total page views33128
Total LLM citations3,79311

App Radar

App Radar by SplitMetrics focuses on organic and paid app user acquisition and let’s you combine self-service tools with managed services for app store marketing. So that you can grow faster, either on your own or with the support of our experts. App Radar has already helped to achieve more than 100 million downloads for customers like iTranslate, Kolibri Games, Wargaming, some of the world’s most successful mobile companies.

Pros

    Optimove (formely Kumulos)

    With Kumulos, marketing teams can quickly create personalized journeys that users love, turbocharging mobile app engagement and creating vocal brand advocates for life. We put your team back in the driving seat, providing them with all of the powerful marketing tools they need for greater control, faster growth and measurable results. The Kumulos toolkit includes Mobile and Web Push Notifications, In-App Messaging, Deferred Deep Linking, Web-to-App Banners, Geo-fencing and Proximity Marketing, App Store Optimization, mBaaS and Crash Reporting - and so much more!

    Pros