G2 Vendor Directory

AnswerThePublic.com vs. Yext

A side-by-side comparison based on G2 review data.

MetricAnswerThePublic.com

by npdigital

Yext

by Yext

Overall rating4.54.4
Review count381,124
Ease of use9.58.7
Ease of setup9.88.6
Quality of support8.78.7
Meets requirements9.28.9
NPS68.42105357.470211
Small Business63.9%29.7%
Mid-Market30.6%31.4%
Enterprise5.6%38.9%
Total page views3903,529
Total LLM citations2,35728,858

AnswerThePublic.com

There are 3 billion Google searches every day. Mostly that's stuff like "How to remove a paper jam'. But 20% of all searches have never been seen before... These are often our private fears and secret hankerings. The things we'd only ever dare share with Google. It's like a direct line to your customers' most candid thoughts. In opening up to Google, we create a goldmine of insight that you, as a marketer, can use to create fresh, ultra-useful content, products and services. The kind your customers really want.

Pros

  • Content Creation
  • Traffic Analysis

Yext

Yext — Enterprise Agentic Marketing Platform Yext is the enterprise agentic marketing platform for multi-location brands that need to win across both AI and traditional search. AI is reshaping how customers discover brands. They're not just searching Google. They're asking ChatGPT, Gemini, Perplexity, and Grok — and the brands that show up in those responses are the ones with verified, structured data distributed to the right places. Yext is built to make that happen at enterprise scale. What Yext does Yext delivers three core capabilities from one platform.

Pros

  • Ease of Use
  • Helpful
  • Centralized Management
  • Customer Support
  • Features
  • Review Management