G2 Vendor Directory

AnswerThePublic.com vs. Semrush

A side-by-side comparison based on G2 review data.

MetricAnswerThePublic.com

by npdigital

Semrush

by Adobe

Overall rating4.54.4
Review count384,293
Ease of use9.58.5
Ease of setup9.88.8
Quality of support8.78.7
Meets requirements9.28.9
NPS68.42105364.381271
Small Business63.9%64.4%
Mid-Market30.6%29.1%
Enterprise5.6%6.5%
Total page views39013,335
Total LLM citations2,357122,903

AnswerThePublic.com

There are 3 billion Google searches every day. Mostly that's stuff like "How to remove a paper jam'. But 20% of all searches have never been seen before... These are often our private fears and secret hankerings. The things we'd only ever dare share with Google. It's like a direct line to your customers' most candid thoughts. In opening up to Google, we create a goldmine of insight that you, as a marketer, can use to create fresh, ultra-useful content, products and services. The kind your customers really want.

Pros

  • Content Creation
  • Traffic Analysis

Semrush

Semrush, an Adobe Company, is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. Used by over 28 million users globally – from scaling startups to the Fortune 500 – Semrush provides the competitive intelligence needed to win visibility in an evolving digital landscape.

Pros

  • Features
  • Ease of Use
  • Keyword Research
  • Helpful
  • SEO Optimization
  • SEO Tools