Amazon Marketing Cloud vs. PartnerTap

Amazon Marketing Cloud (AMC) is a secure, privacy-safe, and cloud-based clean room solution, in which advertisers can easily perform analytics across pseudonymized signals, including Amazon Ads signals as well as their own inputs.

PartnerTap is a multi-partner selling solution that helps teams co-develop new pipeline, co-expand, and co-retain customers with your strategic partners. Unlike existing agents and CRM systems that were never designed to share data or co-sell with people outside the four walls of your company PartnerTap gives you an enterprise-proven data sharing compliance platform along with the automated account mapping, real-time pipeline sharing, multi-partner co-selling workflows, and attribution reporting solutions teams need to market, sell and win more with your strategic partners.