G2 Vendor Directory

Amazon Marketing Cloud vs. Google Cloud BigQuery

A side-by-side comparison based on G2 review data.

MetricAmazon Marketing Cloud

by Amazon

Google Cloud BigQuery

by Google

Overall rating4.44.5
Review count761,223
Ease of use8.88.9
Ease of setup8.88.9
Quality of support9.28.6
Meets requirements9.09.0
NPS64.86486567.744755
Small Business39.5%27.7%
Mid-Market40.8%34.3%
Enterprise19.7%38.1%
Total page views1145,950
Total LLM citations22627,007

Amazon Marketing Cloud

Amazon Marketing Cloud (AMC) is a secure, privacy-safe, and cloud-based clean room solution, in which advertisers can easily perform analytics across pseudonymized signals, including Amazon Ads signals as well as their own inputs.

Pros

    Google Cloud BigQuery

    BigQuery is an AI-ready, petabyte-scale, and cost-effective data warehouse that lets you run analytics over vast amounts of data in near real time. Store 10 GiB of data and run up to 1 TiB of queries for free per month.

    Pros

    • Ease of Use
    • Speed
    • Integrations
    • Fast Querying
    • Query Efficiency
    • Scalability