Amazon Cognito vs. Microsoft Entra External ID
A side-by-side comparison based on G2 review data.
| Metric | Amazon Cognito | Microsoft Entra External ID |
|---|---|---|
| Overall rating | 4.1 | 4.2 |
| Review count | 47 | 27 |
| Ease of use | 8.4 | 8.3 |
| Ease of setup | 8.7 | 8.7 |
| Quality of support | 7.8 | 8.4 |
| Meets requirements | 8.8 | 8.9 |
| NPS | 45.652174 | 40 |
| Small Business | 50.0% | 40.7% |
| Mid-Market | 21.7% | 37.0% |
| Enterprise | 28.3% | 22.2% |
| Total page views | 228 | 194 |
| Total LLM citations | 880 | 459 |
Amazon Cognito
Amazon Cognito is a developer-centric service that enables secure customer identity and access management (CIAM) for web and mobile applications. It allows developers to implement user sign-up, sign-in, and access control mechanisms swiftly, scaling to millions of users. Cognito supports authentication through social identity providers like Apple, Facebook, Google, and Amazon, as well as enterprise identity providers via SAML and OIDC.
- Customization
- Automation
- Customization Options
- Authentication
- Security Protection
- API Integration
Microsoft Entra External ID
Secure and manage customer and partner identities beyond your organization.