Amazon DSP vs. Vistar Media

Amazon DSP (Demand-Side Platform) is a comprehensive advertising solution that enables brands and agencies to programmatically purchase display, video, and audio ads both on Amazon-owned properties and across a vast network of third-party sites and apps. By leveraging Amazon's extensive first-party data and advanced AI capabilities, advertisers can effectively reach and engage their target audiences at scale, delivering relevant and impactful advertising experiences.

Vistar Media is the home of out-of-home – providing brands, marketers and media owners with the world’s first truly intelligent platform for buying and selling OOH. Vistar hosts the world’s most extensive digital out-of-home inventory globally, offering the scale, data and expertise that allow brands to capture a better kind of attention. With a full suite of platforms to choose from – demand-side platform, supply-side platform, ad server and Cortex CMS system – Vistar has built the world’s largest marketplace for OOH transactions.