Amazon DSP vs. Pontiac Intelligence

Amazon DSP (Demand-Side Platform) is a comprehensive advertising solution that enables brands and agencies to programmatically purchase display, video, and audio ads both on Amazon-owned properties and across a vast network of third-party sites and apps. By leveraging Amazon's extensive first-party data and advanced AI capabilities, advertisers can effectively reach and engage their target audiences at scale, delivering relevant and impactful advertising experiences.

Pontiac Intelligence is a Demand Side Platform that gives advertisers the ability to buy ad space across digital screens of all types. The platform has direct integrations with Connected TV publishers, allows billboard specific targeting for Digital Out-Of-Home and is plugged into all desirable programmatic inventory including Display, Native, Online Video, and Audio. Pontiac provides a comprehensive programmatic toolkit designed to drive performance across all channels and media types. We do not build anything too quickly to ‘get it out’.