G2 Vendor Directory

Amazon DSP vs. Criteo Commerce Growth

A side-by-side comparison based on G2 review data.

MetricAmazon DSP

by Amazon

Criteo Commerce Growth

by Criteo

Overall rating4.23.8
Review count18242
Ease of use7.78.4
Ease of setup8.08.0
Quality of support8.88.0
Meets requirements8.18.4
NPS44.44444413.761468
Small Business27.8%41.1%
Mid-Market50.0%46.9%
Enterprise22.2%12.0%
Total page views272430
Total LLM citations1,8082,622

Amazon DSP

Amazon DSP (Demand-Side Platform) is a comprehensive advertising solution that enables brands and agencies to programmatically purchase display, video, and audio ads both on Amazon-owned properties and across a vast network of third-party sites and apps. By leveraging Amazon's extensive first-party data and advanced AI capabilities, advertisers can effectively reach and engage their target audiences at scale, delivering relevant and impactful advertising experiences.

Pros

  • Ease of Use
  • Interface Usability
  • Helpful
  • Setup Ease
  • Reporting
  • Reporting Capabilities

Criteo Commerce Growth

Criteo Commerce Growth is an AI-powered performance marketing platform that helps brands and agencies find new customers, engage high-intent shoppers, and maximize revenue across web, social, video, and CTV. Built on the world’s largest commerce dataset, it predicts what shoppers will buy next and dynamically optimizes every stage of the shopper journey—from audience targeting and predictive bidding to product recommendations and dynamic creative optimization.

Pros