G2 Vendor Directory

Amazon Display Ads vs. Viant Technology

A side-by-side comparison based on G2 review data.

MetricAmazon Display Ads

by Amazon

Viant Technology

by Viant Technology LLC

Overall rating4.44.2
Review count32311
Ease of use9.38.2
Ease of setup9.28.3
Quality of support8.89.1
Meets requirements8.88.4
NPS54.8387138.709677
Small Business56.3%38.9%
Mid-Market34.4%40.8%
Enterprise9.4%20.3%
Total page views128537
Total LLM citations2033,735

Amazon Display Ads

Use relevant audiences, customizable creatives, and actionable insights to deliver your message to the right customers—on Amazon sites, apps, devices, and third-party sites.

Pros

  • Ease of Use
  • Targeting
  • Simple
  • Helpful
  • Affordable
  • Reporting

Viant Technology

Viant Technology (NASDAQ: DSP) is an exclusively buy-side, AI-powered advertising platform purpose-built for CTV. Viant uniquely combines proprietary content intelligence, household-level identity resolution, and person-level attention signals to connect advertisers with real customers and drive measurable outcomes across the open internet. Through its award-winning AI solutions, Viant is building the future of autonomous advertising, where AI doesn't just assist the campaign, it delivers real results. Learn more at viantinc.com.

Pros

  • Ease of Use
  • Customer Support
  • Team Helpfulness
  • Easy Setup
  • Setup Ease
  • Campaign Management