G2 Vendor Directory

Amazon Display Ads vs. The Trade Desk

A side-by-side comparison based on G2 review data.

MetricAmazon Display Ads

by Amazon

The Trade Desk

by The Trade Desk

Overall rating4.44.4
Review count32191
Ease of use9.38.4
Ease of setup9.28.5
Quality of support8.89.0
Meets requirements8.88.8
NPS54.8387154.347826
Small Business56.3%33.2%
Mid-Market34.4%43.3%
Enterprise9.4%23.5%
Total page views1281,839
Total LLM citations20318,229

Amazon Display Ads

Use relevant audiences, customizable creatives, and actionable insights to deliver your message to the right customers—on Amazon sites, apps, devices, and third-party sites.

Pros

  • Ease of Use
  • Targeting
  • Simple
  • Helpful
  • Affordable
  • Reporting

The Trade Desk

The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. The Trade Desk's powerful technology offers advertisers unparalleled audience scale and reach, evaluating more than 13 million impressions and quadrillions of permutations across the open internet every single second.

Pros

  • Features
  • Ease of Use
  • Audience Targeting
  • Targeting
  • Customer Support
  • Campaign Management