G2 Vendor Directory

Amazon Display Ads vs. Roku OneView (formerly Dataxu)

A side-by-side comparison based on G2 review data.

MetricAmazon Display Ads

by Amazon

Roku OneView (formerly Dataxu)

by Roku

Overall rating4.43.8
Review count3286
Ease of use9.37.5
Ease of setup9.27.4
Quality of support8.88.6
Meets requirements8.88.0
NPS54.838718.235294
Small Business56.3%31.8%
Mid-Market34.4%41.2%
Enterprise9.4%27.1%
Total page views128152
Total LLM citations203712

Amazon Display Ads

Use relevant audiences, customizable creatives, and actionable insights to deliver your message to the right customers—on Amazon sites, apps, devices, and third-party sites.

Pros

  • Ease of Use
  • Targeting
  • Simple
  • Helpful
  • Affordable
  • Reporting

Roku OneView (formerly Dataxu)

A single platform for marketers and content owners to reach more cord-cutters of any platform and measure performance using TV identity data from the No. 1 TV streaming platform in the US to manage to advertise. Advertisers can manage their entire campaigns – including OTT, linear TV, omnichannel, and more – all in one place, and can reach four in five homes in America with OneView Ad Platform.

Pros