G2 Vendor Directory

Amazon Display Ads vs. Facebook for Business

A side-by-side comparison based on G2 review data.

MetricAmazon Display Ads

by Amazon

Facebook for Business

by Meta Platforms, Inc

Overall rating4.44.2
Review count321,457
Ease of use9.38.4
Ease of setup9.28.4
Quality of support8.87.0
Meets requirements8.88.8
NPS54.8387145.585068
Small Business56.3%66.5%
Mid-Market34.4%25.7%
Enterprise9.4%7.8%
Total page views1281,306
Total LLM citations2035,586

Amazon Display Ads

Use relevant audiences, customizable creatives, and actionable insights to deliver your message to the right customers—on Amazon sites, apps, devices, and third-party sites.

Pros

  • Ease of Use
  • Targeting
  • Simple
  • Helpful
  • Affordable
  • Reporting

Facebook for Business

Facebook for Business is a comprehensive suite of tools and services designed to help businesses of all sizes establish a strong online presence, engage with their target audience, and drive growth through the Facebook platform. By leveraging Facebook's vast user base, businesses can create customized pages, run targeted advertising campaigns, and utilize various features to showcase their products and services effectively. Key Features and Functionality: - Business Pages: Create and manage dedicated pages to represent your brand, share updates, and interact with customers.

Pros

  • Ease of Use
  • Audience Targeting
  • Advertising Management
  • Features
  • Audience Reach
  • Campaign Management