G2 Vendor Directory

Amazon Display Ads vs. AdRoll ABM (Formerly RollWorks)

A side-by-side comparison based on G2 review data.

MetricAmazon Display Ads

by Amazon

AdRoll ABM (Formerly RollWorks)

by NextRoll

Overall rating4.44.3
Review count32660
Ease of use9.38.7
Ease of setup9.28.6
Quality of support8.89.1
Meets requirements8.88.6
NPS54.8387149.467275
Small Business56.3%27.4%
Mid-Market34.4%57.9%
Enterprise9.4%14.7%
Total page views1281,457
Total LLM citations2039,026

Amazon Display Ads

Use relevant audiences, customizable creatives, and actionable insights to deliver your message to the right customers—on Amazon sites, apps, devices, and third-party sites.

Pros

  • Ease of Use
  • Targeting
  • Simple
  • Helpful
  • Affordable
  • Reporting

AdRoll ABM (Formerly RollWorks)

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals.

Pros

  • Ease of Use
  • Audience Targeting
  • Targeting
  • Intent Data
  • Customer Support
  • Helpful