G2 Vendor Directory

Altitude vs. AdRoll ABM (Formerly RollWorks)

A side-by-side comparison based on G2 review data.

MetricAltitude

by Altitude Digital

AdRoll ABM (Formerly RollWorks)

by NextRoll

Overall rating4.14.3
Review count21660
Ease of use7.18.7
Ease of setup6.28.6
Quality of support7.99.1
Meets requirements8.18.6
NPS35.29411849.467275
Small Business4.8%27.4%
Mid-Market28.6%57.9%
Enterprise66.7%14.7%
Total page views321,457
Total LLM citations379,026

Altitude

Altitude delivers leading Video SSP advertising technology, enabling premium publishers to enhance monetization.

Pros

  • Ease of Use
  • Video Quality

AdRoll ABM (Formerly RollWorks)

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals.

Pros

  • Ease of Use
  • Audience Targeting
  • Targeting
  • Intent Data
  • Customer Support
  • Helpful