aklamio vs. Referral Factory

Aklamio is the fully-serviced Customer Incentives Platform for enterprise brands. Telecoms, insurers, energy suppliers and banks across Europe and the Americas use Aklamio to run referral programs, sales promotions, retention and winback campaigns on one infrastructure. We believe an enterprise's existing customer base is its most under-invested growth channel. Word of mouth drives 20 to 50% of all purchasing decisions (McKinsey), yet almost none of the world's advertising budget goes to a company's own customers.

Referral Factory is referral marketing software for mid-market companies, enterprise teams and multi-location businesses that need to launch, manage and scale customer referral programs. Marketing and growth teams can run fully white-labelled referral programs without relying on ongoing development resources, while technical teams can connect referral data to existing systems through integrations, APIs and webhooks.