G2 Vendor Directory

Air vs. Brandfolder

A side-by-side comparison based on G2 review data.

MetricAir

by Air Labs, Inc.

Brandfolder

by Smartsheet

Overall rating4.64.4
Review count8971,428
Ease of use9.29.0
Ease of setup9.18.4
Quality of support9.38.9
Meets requirements9.29.1
NPS74.52300859.985423
Small Business67.2%28.9%
Mid-Market30.9%48.0%
Enterprise1.9%23.1%
Total page views2,1341,407
Total LLM citations13,31911,387

Air

Air is an agent for creative tasks that supports digital asset management (DAM), creative operations, and creative production, helping creative and marketing teams understand, organize, and scale content, images and video alike, across every channel. It's built for two connected users inside the same organization: creative teams who produce and approve assets, and marketing teams who adapt and distribute that work everywhere it needs to go. Air combines a creative asset library, version and approval tracking, and an AI layer that understands what's in each file.

Pros

  • Ease of Use
  • Easy Organization
  • Team Collaboration
  • Intuitive
  • Asset Management
  • Sharing Ease

Brandfolder

Brandfolder is a visually-elegant and user-friendly Digital Asset Management software that allows marketers and creatives across industries to maximize their brand management potential. Brandfolder is more than just storage for your digital assets; with our solution’s cloud-first architecture, users can organize, manipulate, distribute, and analyze their most important digital collateral from a single source of truth.

Pros

  • Ease of Use
  • Asset Management
  • Sharing Ease
  • Content Management
  • Asset Organization
  • Ease of Finding