G2 Vendor Directory

AIM vs. BrokerageBuilder

A side-by-side comparison based on G2 review data.

MetricAIM

by Vertafore

BrokerageBuilder

by Zywave

Overall rating3.83.6
Review count1816
Ease of use7.78.1
Ease of setup7.14.6
Quality of support8.68.4
Meets requirements9.08.2
NPS5.555556-6.25
Small Business50.0%50.0%
Mid-Market50.0%50.0%
Enterprise0.0%0.0%
Total page views188131
Total LLM citations306291

AIM

For over 50 years, Vertafore, the leader in modern insurance technology, has been modernizing and simplifying insurance distribution so that our customers can focus on what matters most: people. Agencies, MGAs, and carriers rely on Vertafore solutions to provide end-to-end connectivity, improve client and agent experience, unlock the power of data, and streamline essential workflows to drive efficiency, productivity, and profitability for independent agencies and carriers.

Pros

  • Accounting Features
  • Ease of Use
  • Accounting
  • Helpful
  • Customer Support
  • Organization

BrokerageBuilder

BrokerageBuilder is an agency management system (AMS) built specifically for employee benefits brokerages. It centralizes group and plan data, automates renewal workflows, streamlines carrier RFPs, and tracks commissions — all in one platform purpose-built for how benefits teams work, not adapted from a P&C system. If you're running a benefits brokerage, your problems are specific: renewal seasons that overwhelm your team, RFPs that take hours to build, commissions that are hard to reconcile, and client proposals that should look more professional than they do.

Pros